Elon Musk Sells X to his AI Startup xAI in Groundbreaking Deal

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Musk acquired Twitter in October 2022 and subsequently rebranded it as X in July 2023. Now, with its integration into xAI, the social media platform is expected to take on a more AI-driven future.

Vision for the Future

“X is the digital town square where more than 600M active users go to find the real-time source of ground truth and, in the last two years, has been transformed into one of the most efficient companies in the world, positioning it to deliver scalable future growth,” Musk stated.

“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution, and talent.”

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He continued, “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach. The combined company will deliver smarter, more meaningful experiences to billions of people while staying true to our core mission of seeking truth and advancing knowledge.”

Musk has not disclosed any immediate changes to X’s operations. However, xAI’s Grok chatbot is already integrated into the platform, hinting at future AI-driven enhancements. He emphasized that the new entity will “deliver smarter, more meaningful experiences.”