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Brand Stories December 17, 2024 13 mins read

Kushners tap China’s $24B ‘golden visa’ market

Brand Stories ı By USA Herald

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Cherry Deng, the mother of a 10-year-old boy in Sichuan province, invested in a port construction project in North Carolina through the U.S. EB-5 program. Deng, who used funds from her car dealership business, said she wants her son to learn from the American emphasis on self-reliance. Deng said she sees Chinese parents supporting their children even after they’ve graduated from college — securing for them homes, jobs and, sometimes, even spouses.

“I don’t want to take care of my children forever,” Deng said. “I want them to learn how to live independently and to create wealth on their own.”

Urban Chinese have also been disgusted by scandals ranging from tainted baby formula to toxic running tracks, and alarmed that even the most prosperous cities are not safe from deadly factory explosions and other man-made disasters.

Despite her success running an online clothing business in the southwestern Chinese city of Chengdu, Peng Jie isn’t confident in her future in China. She sees the prices of property and schools rising and the value of the yuan falling, and fears that success could be taken away.

“In China, we have family and friends, and daily life is convenient,” Peng said. But, she added, “someone in the middle class can become poor in one second.”

___

WOOING CHINESE INVESTORS

China is central to the success of almost every major investment migration program in the world, so many countries are going out of their way to court Chinese investors.

Ads for investment programs pop up on Chinese cellphones and websites, full of promise and intrigue. In crowded hotel ballrooms, foreign officials with pamphlets and flashy presentations tout the same message: Start a new life in a country with better education, clean air and a stable future.

Agents selling U.S. projects to Chinese take great pains to prove their expertise on the states, the EB-5 program and perceived ties to American leaders. Some marketing materials include photos of Chinese posing with former President Barack Obama.

Now, they’re competing directly against the current president’s relatives.

Meyer, Kushner’s sister, appeared this month at events in Beijing and Shanghai to promote One Journal Square, a New Jersey tower project planned by the Kushner family that would be partially funded through EB-5 investment. The presentation included a photo of Trump and vague promises that the project had “government support” and was “founded by celebrity developers.” The company later apologized for any implication that her brother was supporting the project, and Meyer pulled out of a presentation to Chinese investors scheduled for this past weekend.

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