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A popular footwear company is donating 5 million dollars to end gun violence. Toms founder, Blake Mycoskie, appeared on the Late Show With Jimmy Fallon Monday night. He discussed with the former SNL actor why he made such a big donation. He told Fallon His wife was distressed after the recent mass shooting in Thousand Oaks California, and the synagogue shooting in Pittsburgh, Pennsylvania. So Mycoskie told Fallon he thought to himself, “You know what? Damn it. We’re going to do something about this.”

Toms shoes has a one-for-one business model. Whenever a customer buys a pair of shoes from Toms, Toms donates one pair to a child in need. Toms also has a few other one-for-one products including sunglasses. Now, Mycoskie says they are evolving their one-for-one model, “Toms will not only give shoes. But we will give considerable resources to the causes and most important issues of our time. And we are going to start by giving 5 million dollars to the most amazing organizations who are working hard on the ground everyday to end gun violence,”.

With cheers and applause from the in-studio audience and tears in his eyes, Mycoskie goes on to say that this multi million dollar donation is the largest donation to end gun violence in United States history. But, the Toms donation is only one part of the multi pronged approach the company is taking to decrease gun violence.

“We can give money… but the most important thing we can do is give every American an opportunity to act,” Mycoskie said. “So we developed a technology… on Toms.com.”

This technology will allow anyone to send a postcard for free to their representatives. The post card, according to Mycoskie, will urge the representative to pass a common sense gun law: Universal background checks.

“This is something the 90 percent of Americans are in favor of,” says Mycoskie to Fallon. “If every single American takes action like this, congress will listen.”