Upwork’s platform now features an AI Services hub and Uma AI assistant tools, giving users access to generative AI features and resources. The AI Talent and AI Tools pages (pictured) serve as a central destination where freelancers can find AI-powered apps, offers, and even GPT-4–driven productivity aids to supercharge their work.
Beyond Uma, Upwork launched a suite of generative AI tools and partnerships to empower its users. In late 2023, the company debuted an AI Services Hub with integrations to leading AI products – partnering with Adobe, Amazon, ClickUp, Miro, and others – so that freelancers can leverage cutting-edge generative AI software (for example, Adobe’s Firefly generative tools or Amazon CodeWhisperer for coding) Simultaneously, Upwork rolled out “Upwork Chat Pro,” a GPT-4-powered conversational assistant embedded in the platform to help professionals complete work faster with AI-generated insights. The company also created an AI education library in its Upwork Academy, offering courses from Coursera, Jasper, and Udemy to help talent build AI skills. “Independent professionals on our marketplace – from top-tier AI engineers to creatives – are eager to use the latest generative AI tools to do their most productive work,” noted Dave Bottoms, Upwork’s SVP of Product, adding that these apps and resources help even skilled pros “enhance workflows, effortlessly automate tasks, and complete projects with increased efficiency.”
