Upwork’s AI push is also marked by high-profile partnerships. Notably, in mid-2023 Upwork partnered with OpenAI (the creator of ChatGPT) to launch the “OpenAI Experts on Upwork” program. This co-designed initiative gives OpenAI customers and other businesses direct access to pre-vetted freelance experts in OpenAI technologies. The program draws from over 250 AI-related skills on Upwork (including GPT-4, Whisper, and ML integration) and uses Upwork talent managers to curate specialists for clients’ AI projects. “Partnering with a pioneer like OpenAI helps us deliver access to the specialized talent businesses need to achieve their most ambitious AI initiatives,” said Dave Bottoms, emphasizing that through such strategic alliances “we aim to make Upwork the preeminent destination for AI-related talent and work.” This partnership not only funnels more AI work to Upwork’s freelancers but also showcases Upwork’s commitment to responsible AI deployment (OpenAI’s team noted the goal of ensuring AI models are used beneficially with skilled oversight).
