With little ammunition left to thwart off Bang in the retail market, Monster decided to do what any good loser might, and sue. Monster claims Bang uses false advertising in its products, which leads to deception of consumers and, “anti-competitive business practices.” The suit goes on to claim that Bang’s marketing tactics list falsified benefits of its products.
Monster is also making an unfounded claim that a previous employee stole trade secrets before leaving the company and joining Vital as an employee. These claims are currently sitting in a US District Court in California, where both companies will plead their case.
Owoc Strikes Back
Instead of resting on its laurels, Owoc and Bang decided to fight back. When the news came across Owoc’s desk he wasted no time not only defending his product, but taking a stand against Monster. “Bang has been proven to be safe and has been tested and proven effective in three double blind placebo controlled double blind studies,” Owoc notes. “On the other hand, Monster Energy drinks have been associated with 17 deaths and adverse events too numerous to count.”
