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Financial Investigations November 3, 2020 3 mins read

Did Dan Bilzerian paid marketing firm to boost his Instagram following?

Financial Investigations ı By Colby McCoy

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A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of its clients and he paid a huge amount of money per month to boost his Instagram following.

YouTube personality Tom Nash revealed the claims of the marketing firm that it received a monthly payment from Bilzerian over the past two years.

"They claim Dan Bilzerian was their client since 2018 and paid them a staggering amount of $25,000 per month to boost his Instagram profile," Nash said.

Claims against Dan Bil Bilzerian

Additionally, Nash stated that Bilzerian suddenly stopped paying the marketing firm for its services but gave him the "benefit of the doubt" and continued with its services. However,  Bilzerian's tab reached a whopping $100,000, which remains unpaid.

As a result, the marketing firm stopped its services, which coincides with the lack of activity on Bilzerian's Instagram profile. His last post was on Aug. 31, seen here.

Nash also commented that Bilzerian allegedly preferred to use Bitcoin as a payment method. Nash even went on to question whether Bitcoin is the primary method in which the Bilzerian family moves around money.

It is interesting to note that the marketing firm's claim against Bilzerian is vague. First, it did not explain what type of service was provided to Ignite CEO, and how did it boost his Instagram following? Did the marketing firm invited or paid the people who are following Bilzerian on the social media platform? Was it responsible for taking his photographs and writing its captions?

A $25,000 monthly service fee is significant, thus it is reasonable to assume that the marketing firm must have done a lot of work to improve Bilzerian's Instagram following. So, it should be easy to support its claims with evidence.

Do these claims hold any water?

Indeed, Nash's revelations about Bilzerian in his most recent video are unproven allegations. For one, the marketing firm that offered Bilzerian services on his Instagram account remains anonymous.

Furthermore, there have been questions raised as to the legitimacy of Nash's source. There are three big questions at play here. One, what prompted this source to speak out in the first place? The timing is surely suspicious as Bilzerian has been a topic of conversation over the last few months, most of which has been bad press.

Second, why did this alleged marketing firm continue to offer its services even after payment had ceased? The alibi Nash gave is that the unknown firm wanted to give Bilzerian's the 'benefit of the doubt' since they have done business together for over two years.

Lastly, if Bilzerian did indeed utilize these services to pump up his Instagram account, where are the receipts for these transactions? There has to be a paper trail for this to be corroborated.

While interesting, these allegations are exactly that, allegations. We know that Bilzerian has already announced that he will be putting $25 million of his fortune into Ignite. So, he certainly has the cash.

The USA Herald will continue to provide coverage and ongoing analysis of the Dan Bilzerian saga.

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Colby McCoy

Colby is a full-time freelance writer based in Seattle, Washington. He grew up in the Southeastern U.S. and loves books, politics, and spending time with his two dogs hiking.

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