New reports from The Hill affirm that Uber is attempting to rebrand themselves and improve the image of their company.
An Overview of Uber-Related Events
Over the past few years, Uber has not earned the best business press. Earlier this year, the rideshare service company came under fire for a self-driving car which engendered the death of an Arizona woman. Shortly thereafter, Arizona Governor Doug Ducey announced the suspension of Uber’s self-driving car. Prior to the aforementioned events, an Uber executive also lamented over the existence of white, male employees, furthermore asserting the need for “change.”
However, the scandals surrounding Uber predate the earlier events of this year. The Pennsylvania Attorney General’s office filed a lawsuit against the rideshare service after a considerable customer data breach which occurred in 2016.
Hackers managed to obtain the information of over 57 million Uber customers; yet instead of following proper protocol, Uber chose to pay off the hackers in the attempt of retrieving access to their customer data. Needless to say, paying off the hackers did not go as smoothly as Uber planned. They would later face a series of legal ramifications as a result of their actions.
