“People are generally changing the way they are working, they are changing the way they are living and they are generally changing the way they are consuming things,” said Canvas CEO Ned Ryan. “Subscriptions are going to be a very large and growing share of how people consume automobiles.”
The price for Canvas’ service varies by what you’re driving. If you wanted to drive a Ford Fiesta, for example, it might cost you as little as $379 per month. A Lincoln Navigator costs $1,125 per month.
Like a lease, you can only drive a limited number of miles before having to pay extra. The above prices cover driving 500 miles. If you want to drive up to 850 miles, you can pay another $35 per month. You can also pay an extra $100 per month for unlimited miles.
Why are People Opting for Subscription Car Service?
Canvas CEO Ned Ryan said that people subscribe to his service when they don’t want to commit to a car purchase or a multi-year lease program. They like the freedom of a monthly subscription cost that they can cancel at any time.