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Legal services are easier than ever to deliver. Law firms rely on services likes Clio to securely deliver documents to clients over the Internet. Access to the Internet created the opportunity for the public to not just find a lawyer, but to also work with one. And if the client decides they don’t like the way the firm does business? No problem. Goodbye yellow pages, hello Internet!

Internet Creates More Competition Among Lawyers

While the Internet has made it easier than ever for people to find a lawyer, it’s also created more competition among lawyers. Blank Rome, Greenberg Traurig, Ballard Spahr, Reed Smith, and Cozen O'Connor are not exceptions despite their mega-firm status. Yet, if a firm is able to reach mega-firm status, isn’t that a sign that they’ll be around forever? No. Technology has made the already competitive legal industry even more so. In the past, clients would stay with the same firm for all of their needs that the firm could meet. This happened even if the firm was awful at returning phone calls. This happened even if clients felt they were treated as nothing more than a number. It’s much easier for clients to find law firms who can meet their needs. The Internet has done more than introduce a more convenient legal services experience. It’s also given potential clients access to online reviews. This means that even mega-firms have to pay attention to their own actions and to what their competitors are doing.

Could Philadelphia Mega-Firms Suffer?

The very technology that Blank Rome, Greenberg Traurig, Ballard Spahr, Reed Smith, and Cozen O'Connor use to make daily firm life easier could ultimately cause them to suffer. All it would take is for one or two of the mega-firms to pay close attention to the others, fill in the gaps, and go the extra mile for their clients.

Competition Research: Social Media and Blogs

If any of these mega-firms wanted to take the business of the others, it all starts with competition research using social media. They’d want to review how the firms use their social media accounts (if at all), what people are saying about them, and how often they respond to people who comment on their social media posts. They should also scope out the blogs or news section written by the competition. Look for trends, keywords, and capitalize on that information to write more client-centric information that is easy for the general public to share. We’re in the age of 24/7 customer service. Social media and live chat options are necessities and they must focus on the target market and what they want to know. It’s all about placing the firm’s focus onto the clients. It’s a management concept known as total quality management. The clients determine what quality is and that’s the standard that everyone in the law firm strives to meet. This creates happier clients and happier clients refer their friends (who are likely unhappy with one of the other mega-firms).