In a move designed to upend the AI assistant landscape, Meta Platforms Inc. on Tuesday released its first-ever standalone AI application, catapulting its in-house Meta AI assistant beyond the walls of Facebook, Instagram, and WhatsApp and into the ring with heavyweights like OpenAI’s ChatGPT.
The app, built atop Meta’s own Llama large language model, puts the tech giant on a direct collision course with competitors in what is shaping up to be a voice-first arms race. With this rollout, users no longer need to navigate through Meta’s social apps to engage with Meta AI — the assistant is now a solo act.
Zuckerberg Promises an AI That Knows You — Deeply
Unveiled by CEO Mark Zuckerberg in a video post on Instagram, the app was pitched as an intimate digital partner built to understand you — really understand you.
“Meta AI is designed to be your personal AI,” Zuckerberg said, emphasizing its voice-first design. “You’re going to be able to let Meta AI know a whole lot about you and the people you care about across our apps if you want.”
It’s a promise of hyper-personalization that borders on clairvoyance, suggesting a future where your AI knows your habits, your circle, and your priorities — and possibly your secrets.
