FOLLOW US

  • facebook
  • twitter
Tue

March 10, 2026

Business January 5, 2018

Is Reputation.com going out of business?

Business ı By Catherine Davis

8,103 0 Comments

For years Reputation.com has been the leader in the online reputation management industry. Having raised over $87M from marquee venture capitalists such as Bessemer Venture Partners, August Capital, and Ascension Ventures, many have expected big things from Reputation.com. A quick search of the company pulls up this review on Glassdoor, where a current employee claims that Reputation.com's new CEO, Shrey Bhatia, and the head of HR, have left the company and claims that "The ship is about to sink":

A look at the industry

Taking a look at the reputation management industry, to date there has yet to be a successful exit: Reputation.com - reportedly is going out of business.  UPDATE 1-26-18:  according to Reputation.com, the company is growing faster than ever before and the reviews online are not representative of the company's success.   However, Reputation.com did confirm that their CEO has left the company. Brand.com - went out of business. BrandYourself - has raised much less capital than Reputation.com, however no sign of an exit. All the rest have received negative publicity in some form or are still in business chugging along with no notable signs of a sale come. I personally think that there are a number of challenges with the online reputation management industry as a whole. For starters, reputation management is nothing more than an SEO related service that involves some level of PR related activities.  While this is a growing industry, the reality is that agency style services, even when powered by technology, typically sell for 1x revenue max. Given the fact that reputation management is in large part dependent on how Google's algorithms rank the content from these agencies, all it takes is 1 algorithmic update from Google and these services are rendered ineffective to a large extent.

Final thoughts on Reputation.com

While it's possible that the review on Glassdoor is a fake, it is reasonable to believe that given the challenges in the online reputation management industry these days that Reputation.com could fail.   When a company receives over $87M in funding, it needs to sell for more than that to return a profit to its investors. Venture capitalists don't look for returns of 1x, rather they look for the 15-20x returns from the likes of Facebook, Twitter, and other leading tech giants. At the end of the day, no matter what technology service offerings Reputation.com deploys, the core service offered for reputation management is SEO related content.   And SEO related content businesses are, at the end of the day, typically do not exit for high multiples.
12

Previous Article

The Justice Department Is Investigating the Clinton Foundation

Read More
Catherine Davis
225 Posts

Catherine Davis

Catherine Davis is a contributor to the USA Herald. She covers politics and reports on issues of the times.

Don’t Miss It
Arizona December 12, 2024
Arizona Bar Opens Investigation on Attorney Aaron Kelly
By – Paul O'Neal
Arizona January 11, 2025
Kelly Warner Law Firm Blames USA Herald for Arizona Bar Investigation

In what appears as a desperate attempt to defend multiple allegations of fraud on the courts, the Kelly Warner Law…

By – USA Herald
Arizona January 4, 2025
Aaron Kelly Law Firm Resorts To Attacking Former Client Again On KellyWarnerLaw.com – Pattern Recognized

Attorney Aaron Kelly and his law partner Daniel Warner are currently under investigation by the Arizona Bar for legal misconduct.…

By – Jeff Watterson
Arizona December 12, 2024
Arizona Bar Opens Investigation on Attorney Aaron Kelly

USA Herald recently reported on a developing story involving Attorneys Daniel Warner and Aaron Kelly. Both Warner and Kelly have…

By – Paul O'Neal
America March 9, 2026
Paramount President PR $150M Lawsuit Sparks Explosive Allegations

A lawsuit demanding $150 million has erupted against the president of a major Hollywood studio division, pulling back the curtain…

By – Rachel Moore
America March 9, 2026
SpaceX’s Starship V3 Test Delayed as NASA Pushes Faster Lunar Lander Development

The countdown clock has shifted again for SpaceX’s Starship V3 test, as the company delays the first launch of its…

By – Rachel Moore
America March 9, 2026
AR-15 Rihanna Home Attack: Armed Suspect Fires Shots at Singer’s Beverly Hills Residence

Authorities are investigating a frightening incident now widely described as the AR-15 Rihanna home attack, after a Florida woman allegedly…

By – Rachel Moore
America March 9, 2026
Live Nation DOJ Antitrust Fight Settlement Ends High-Stakes Court Battle

The music industry’s biggest antitrust showdown has come to a sudden halt as a Live Nation DOJ antitrust fight settlement…

By – Rachel Moore
America March 9, 2026
Pentagon-Anthropic AI Dispute Explodes Into Federal Lawsuits Over AI Safety Policies

A fierce clash at the crossroads of technology, national security, and free speech has erupted in Washington, as the Pentagon-Anthropic…

By – Rachel Moore
America March 9, 2026
G7 Oil Reserve Release Considered as Iran War Disrupts Global Energy Supply

A sudden shock to the world’s oil arteries has pushed major economies toward an emergency response, with a potential G7…

By – Rihem Akkouche
America March 9, 2026
Paramount President PR $150M Lawsuit Sparks Explosive Allegations

A lawsuit demanding $150 million has erupted against the president of a major Hollywood studio division, pulling back the curtain…

By – Rachel Moore
America March 9, 2026
SpaceX’s Starship V3 Test Delayed as NASA Pushes Faster Lunar Lander Development

The countdown clock has shifted again for SpaceX’s Starship V3 test, as the company delays the first launch of its…

By – Rachel Moore
America March 9, 2026
AR-15 Rihanna Home Attack: Armed Suspect Fires Shots at Singer’s Beverly Hills Residence

Authorities are investigating a frightening incident now widely described as the AR-15 Rihanna home attack, after a Florida woman allegedly…

By – Rachel Moore
America March 9, 2026
Live Nation DOJ Antitrust Fight Settlement Ends High-Stakes Court Battle

The music industry’s biggest antitrust showdown has come to a sudden halt as a Live Nation DOJ antitrust fight settlement…

By – Rachel Moore
America March 9, 2026
Pentagon-Anthropic AI Dispute Explodes Into Federal Lawsuits Over AI Safety Policies

A fierce clash at the crossroads of technology, national security, and free speech has erupted in Washington, as the Pentagon-Anthropic…

By – Rachel Moore
America March 9, 2026
G7 Oil Reserve Release Considered as Iran War Disrupts Global Energy Supply

A sudden shock to the world’s oil arteries has pushed major economies toward an emergency response, with a potential G7…

By – Rihem Akkouche
America March 9, 2026
Paramount President PR $150M Lawsuit Sparks Explosive Allegations

A lawsuit demanding $150 million has erupted against the president of a major Hollywood studio division, pulling back the curtain…

By – Rachel Moore
America March 9, 2026
SpaceX’s Starship V3 Test Delayed as NASA Pushes Faster Lunar Lander Development

The countdown clock has shifted again for SpaceX’s Starship V3 test, as the company delays the first launch of its…

By – Rachel Moore
America March 9, 2026
AR-15 Rihanna Home Attack: Armed Suspect Fires Shots at Singer’s Beverly Hills Residence

Authorities are investigating a frightening incident now widely described as the AR-15 Rihanna home attack, after a Florida woman allegedly…

By – Rachel Moore
America March 9, 2026
Live Nation DOJ Antitrust Fight Settlement Ends High-Stakes Court Battle

The music industry’s biggest antitrust showdown has come to a sudden halt as a Live Nation DOJ antitrust fight settlement…

By – Rachel Moore
America March 9, 2026
Pentagon-Anthropic AI Dispute Explodes Into Federal Lawsuits Over AI Safety Policies

A fierce clash at the crossroads of technology, national security, and free speech has erupted in Washington, as the Pentagon-Anthropic…

By – Rachel Moore
America March 9, 2026
G7 Oil Reserve Release Considered as Iran War Disrupts Global Energy Supply

A sudden shock to the world’s oil arteries has pushed major economies toward an emergency response, with a potential G7…

By – Rihem Akkouche
America March 8, 2026
The Northern Lights Return

The Northern Lights have a chance to be visible from several northern U.S. states on Tuesday night, forecasters at the…

By – Jackie Allen
America March 8, 2026
February Unemployment Up as Job Losses Surprise Economists

February Unemployment Up as the latest labor market data revealed weaker-than-expected job growth and a slight increase in the national…

By – Jackie Allen
America March 8, 2026
Late-Night Attack by Venezuelan National at Florida Beach

A Late-night attack by a Venezuelan National has left a Florida community shaken after authorities say a 26-year-old man ambushed…

By – Jackie Allen
America March 8, 2026
Trump’s War in Iran: Congress Confronts Escalation After U.S. Strikes

Trump’s War in Iran  was triggered open conflict, casualties, and renewed constitutional debate in Washington. The crisis intensified following reports…

By – Jackie Allen
America February 28, 2026
U.S. And Israel Launch Major Strikes On Iran — What It Means For America

TEHRAN, Iran – In a dramatic escalation of global tensions, the United States and Israel launched coordinated military strikes against Iran…

By – Samuel Lopez
America February 26, 2026
U.S. Court of Appeals for the Ninth Circuit Overturns $8M Asbestos Verdict Against BNSF Railway Co.

The U.S. Court of Appeals for the Ninth Circuit has thrown out an $8 million jury verdict against BNSF Railway…

By – Tyler Brooks
America March 9, 2026
Paramount President PR $150M Lawsuit Sparks Explosive Allegations

A lawsuit demanding $150 million has erupted against the president of a major Hollywood studio division, pulling back the curtain…

By – Rachel Moore
America March 9, 2026
SpaceX’s Starship V3 Test Delayed as NASA Pushes Faster Lunar Lander Development

The countdown clock has shifted again for SpaceX’s Starship V3 test, as the company delays the first launch of its…

By – Rachel Moore
America March 9, 2026
AR-15 Rihanna Home Attack: Armed Suspect Fires Shots at Singer’s Beverly Hills Residence

Authorities are investigating a frightening incident now widely described as the AR-15 Rihanna home attack, after a Florida woman allegedly…

By – Rachel Moore
America March 9, 2026
Live Nation DOJ Antitrust Fight Settlement Ends High-Stakes Court Battle

The music industry’s biggest antitrust showdown has come to a sudden halt as a Live Nation DOJ antitrust fight settlement…

By – Rachel Moore
America March 9, 2026
Pentagon-Anthropic AI Dispute Explodes Into Federal Lawsuits Over AI Safety Policies

A fierce clash at the crossroads of technology, national security, and free speech has erupted in Washington, as the Pentagon-Anthropic…

By – Rachel Moore
America March 9, 2026
G7 Oil Reserve Release Considered as Iran War Disrupts Global Energy Supply

A sudden shock to the world’s oil arteries has pushed major economies toward an emergency response, with a potential G7…

By – Rihem Akkouche
America February 21, 2026
When The Files Are Finally Unsealed The Most Mind-Bending Truth May Not Be What We Expect

[USA HERALD] – There is a widespread assumption that if governments release their most highly classified files related to unidentified…

By – Samuel Lopez
America February 17, 2026
Civil Rights Icon Rev. Jesse Jackson Dies at 84 As President Trump Issues Personal Tribute

[USA HERALD] — The Rev. Jesse Jackson, a towering figure of the American civil rights movement whose career spanned more than…

By – Samuel Lopez
America February 13, 2026
Clues to Savannah Guthrie Missing Mom’s Disappearance Found on Security System

The disappearance of the mother of Savannah Guthrie has taken a dramatic turn as investigators focus on digital clues tied…

By – Jackie Allen
America February 8, 2026
Mike Tyson Urges Americans to ‘Eat Real Food’ in Emotional Super Bowl Ad Highlighting Health Risks

Boxing legend Mike Tyson is using his platform ahead of Super Bowl 60 to address a personal and national health…

By – Tyler Brooks
America February 7, 2026
Deadly “Death Cap” Mushrooms in California Cause Multiple Deaths and Liver Transplants Amid Rare Super Bloom

California health officials are warning the public after four deaths and three liver transplants linked to the highly toxic death…

By – Ahmed Boughalleb
America February 7, 2026
From Migraines to Miracles: How Becca Valle Survived a Glioblastoma Diagnosis Against the Odds

Becca Valle, 41, thought her headaches were just migraines—until a sudden, unbearable pain revealed something far more serious. In September…

By – Tyler Brooks
America March 8, 2026
February Unemployment Up as Job Losses Surprise Economists

February Unemployment Up as the latest labor market data revealed weaker-than-expected job growth and a slight increase in the national…

By – Jackie Allen
America March 8, 2026
Late-Night Attack by Venezuelan National at Florida Beach

A Late-night attack by a Venezuelan National has left a Florida community shaken after authorities say a 26-year-old man ambushed…

By – Jackie Allen
America March 8, 2026
Trump’s War in Iran: Congress Confronts Escalation After U.S. Strikes

Trump’s War in Iran  was triggered open conflict, casualties, and renewed constitutional debate in Washington. The crisis intensified following reports…

By – Jackie Allen
America March 1, 2026
Cadillac Names Inaugural Formula 1 Car MAC-26 in Tribute to Mario Andretti Ahead of 2026 Australian Grand Prix Debut

Cadillac has officially revealed the name of its first Formula 1 challenger, confirming that its 2026 car will be called…

By – Ahmed Boughalleb
America February 20, 2026
Norway Tops Medal Table After Day 13 at 2026 Winter Olympics as Team USA Surges Into Second Place

With 13 days complete at the 2026 Milan Cortina Winter Olympics, Norway sits atop the overall medal standings, collecting 34…

By – Ahmed Boughalleb
America February 18, 2026
Olympic Science Explained: How Figure Skaters Spin at Blinding Speeds Without Getting Dizzy

When Amber Glenn finishes her routine, the arena usually rises with her. The music builds, her blades carve a tight…

By – Tyler Brooks

No posts found.

No posts found.

No comments No comments yet. Be the first to comment!

Signup for the USA Herald
exclusive Newsletter