Shareholders Demand Probe if Ad Buys on Social Media Fuel Human Rights Violations


Myra K. Young, the shareholder who filed the Home Depot resolution, said, “The insurrectionists apparently used social media platforms to organize last week’s violence at the Capitol—and are continuing to do so. That’s why we need to scrutinize the business model of these social media platforms. Advertisers should not be exempt from that same scrutiny.”

The Home Depot is the biggest advertiser on social media. In 2019, the company reportedly spent $179 million in advertisements on Facebook.

Last summer, more than 1,000 advertisers boycotted Facebook as part of their effort to push the social network giant to reduce the spread of hate on its platform. The Home Depot and Omnicom did not participate in the boycott.

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