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America November 19, 2024 4 mins read

The Beatles, AI, and “Now and Then”: A Grammy Moment Like No Other

America ı By Jackie Allen

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Nw and Then

While AI’s capabilities are advancing, the Recording Academy maintains strict guidelines. According to Mason, AI must enhance human creativity without overshadowing or replacing it.

The debate surrounding AI in music isn’t new. In 2023, a track titled “Heart on My Sleeve,” which deepfaked the voices of Drake and The Weekend, was submitted for Grammy consideration.

 Although praised for its innovation, the song was ultimately deemed ineligible for categories requiring vocal performances.

Eric Burgess, CEO of Credtent, compared AI in music to Photoshop in photography. “When we think of AI as a tool for artists and not a replacement, people are more open to its use,” he said.

A Groundbreaking Song

For McCartney, “Now and Then” represents both a farewell and a celebration. “It was quite emotional. To still be working on Beatles music and releasing a new song the public hasn’t heard is exciting,” McCartney shared.

Starr described the experience as deeply moving. “It was the closest we’ll ever come to having [Lennon] back in the room. It was like John was there,” he said.

According to Paul the track is the Beatles' last song. But also pushes the boundaries of music production in the AI era.

The Future of AI in Music

Experts believe AI will continue to transform music, offering new possibilities for restoration, sampling, and personalization.

Andreas Welsch, founder of Intelligence Briefing, noted, “AI opens up new possibilities to restore other tracks. It’s the purpose for which AI is used—like enhancing and restoring Lennon’s voice—that resonates with audiences.”

The integration of AI also raises critical questions about copyright and ownership. As AI-generated songs become more sophisticated, the music industry will need to adapt its legal frameworks.

“Now and Then” is more than just a song, it’s a testament to the enduring power of the iconic group and a glimpse into the future of music production. 

By embracing AI as a creative tool, the band has managed to bridge the past and present, creating a track that resonates with both longtime fans and new listeners.

Whether the song wins at the Grammys or not, its impact is undeniable. It represents a blend of nostalgia and innovation, proving that even after five decades, the Beatles remain pioneers in the world of music.

 

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Jackie Allen
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Jackie Allen

Jackie is a freelance journalist and technology geek. She worked as a telecom project director for AT&T and BellSouth. Before joining the USA Herald she has written books, articles, blogs and whitepapers. Her clients include Samsung and other technology companies.

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