It’s much easier for clients to find law firms who can meet their needs. The Internet has done more than introduce a more convenient legal services experience. It’s also given potential clients access to online reviews. This means that even me
Could Philadelphia Mega-Firms Suffer?
The very technology that Blank Rome, Greenberg Traurig, Ballard Spahr, Reed Smith, and Cozen O’Connor use to make daily firm life easier could ultimately cause them to suffer. All it would take is for one or two of the mega-firms to pay close attention to the others, fill in the gaps, and go the extra mile for their clients.
Competition Research: Social Media and Blogs
If any of these mega-firms wanted to take the business of the others, it all starts with competition research using social media. They’d want to review how the firms use their social media accounts (if at all), what people are saying about them, and how often they respond to people who comment on their social media posts. They should also scope out the blogs or news section written by the competition. Look for trends, keywords, and capitalize on that information to write more client-centric information that is easy for the general public to share. We’re in the age of 24/7 customer service. Social media and live chat options are necessities and they must focus on the target market and what they want to know. It’s all about placing the firm’s focus onto the clients. It’s a management concept known as total quality management. The clients determine what quality is and that’s the standard that everyone in the law firm strives to meet. This creates happier clients and happier clients refer their friends (who are likely unhappy with one of the other mega-firms).
