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A good cigar, a straight razor shave, sipping a good scotch. There are some rites of manhood that are timeless, and universal. Purchasing a custom suit is among these rites. With the advent and popularity of online discount tailors like Indochino and iTailor, this process has become less personal and more automated. Gone are the days of the local haberdasher, the mahogany showrooms, and the personal touch provided by experienced tailors. The custom suit has been reduced to an algorithm.

Randall Mills, a native Floridian, is seeking to change that. As a young professional that needed to dress to impress, Mills wasn’t satisfied with the options available to him, feeling that they constrained him and didn’t allow him to stand out.  Inspired by the style and class of his grandfather, Howard Mills, Randy set out to create a product line that would restore the prestige of the custom suit and give men the ability to express themselves and look dapper at the same time. The result was the SilverFox Label.

According to the SilverFox website, “The styles and options available to you from the moment you begin designing your custom garment are so limitless it can best be described by imagining the figure eight of infinity in your head, allowing you to be as traditional or as unconventional as you'd like.” On top of providing custom suits, the Label also provides custom dress shirts, sport coats, trousers, tuxedos, and overcoats, truly a one-stop shop for a complete wardrobe overhaul.

It’s not the endless options and combinations that set SilverFox above the pack. The process itself is imbued with the level of detail and sophistication of a well-aged single malt scotch. “It comes down to the experience, [traditional] retail is dead I think. It’s about giving the service to the client, the expertise on style and fit. It alleviates the pain that most guys go through when trying to dress well.” Says Mills. “It’s the wave of the future, not just for suits, but for all clothing.”

A consultation with a SilverFox haberdasher is the first step of the process. Their showroom is located in Tallahassee, Florida’s Capital City, but the meeting can be held at the client’s office, home or wherever is most convenient. The haberdasher will spend time with the client to discuss their goals, budget, and needs. The consultation also includes an in-depth 26-point body measurement, revealing the commitment and attention to detail. Based on these measurements, there are 9 options for the final fit.