Target CEO Brian Connell reaffirmed Target’s pivot to flexibility saying that he expects “certain trends from earlier this year will continue during the holiday season.” He added, “Certainly, we continue to see guests gravitate towards the ease and convenience and contact-free ways to shop through our digital channel,” as quoted by CNBC.
COVID-19 is shifting retailers towards e-commerce
The COVID-19 pandemic has fueled increased sales for Target, particularly in the online shopping category. Drive-Up, Target’s curbside pickup service had a 700% year over year increase in Q2 2020. Target’s e-commerce division has become a top priority for the company with over 10 million new shoppers using its online services.
Shifting to e-commerce has become a common move throughout the coronavirus pandemic as less number of shoppers visit brick n’ mortar locations. A prime example of e-commerce’s dominance of today’s markets is the startling success of Amazon throughout 2020. The e-commerce giant recently announced that it is hiring thousands of workers to fill corporate and tech positions.
