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This story is brought to you by John Salkowski via the USA Herald Platform

Reading section four of my Real Estate book, Sold: Listing to Closing – The Ultimate Home Sellers Guide, will probably be a bit of an eye opener. The subject of this section is marketing and what that means when you’re trying to sell a home. Because of our personal connection to our homes we may not think of it as a product that needs to be marketed, but it is. In this section home marketing techniques are discussed at length and some traditional strategies are exposed as failed ideas. It may seem like a bold claim, but it also happens to be supported by a lot of strong evidence. Marketing: Time to Go to Work A good agent isn’t satisfied with just placing a sign on your lawn and waiting for your home to sell by pure luck. They have a bag of marketing tools they use to promote your home and encourage a steady stream of potential buyers asking for viewings. What you’ll learn in this book is that there are specific strategies that can be used to make sure your home sells as quickly as possible and for as much money as possible. This is clearly laid out with 23 specific selling secrets that should be included in any good home marketing plan. A good agent will make sure you do all of these things to give you the best return on investment possible. Selling a home really requires a strategic plan and an agent that knows how to tailor a custom made plan for you. Cookie cutter methods don’t work when it comes to selling homes and you’ll understand why as you work through this section. If an agent is going to market your home effectively they have to understand the market as well as your individual needs. If you take one thing away from reading this section it should be that. Another of the main assertions in this section may come as a big surprise to most home owners – traditional open house are not a good selling strategy. They may sound like a good way to drive traffic through a home, but statistically that’s not the case at all. Only about 1% of all homes sold are a result of an open house and for the disruption and liability they cause the seller they’re simply not worth the bother. Real estate agents that insist on using this tactic aren’t doing their clients any favors: “Some real estate agents have to do open houses, or they wouldn’t know where to find their next prospect if it hit them in the face. What consumers need to understand is that “real buyers” schedule appointments to see homes they are interested in viewing.”