GARM’s mission centered on content moderation policies and assuring its member advertisers were steered away from platforms that failed to uphold ethical standards.
Elon Musk and a host of others claim that GARM is a political attack machine for the Left.
Lawsuit and Financial Strain
The closure of GARM follows an antitrust lawsuit filed by X earlier this week. The lawsuit accuses GARM of using its market influence to orchestrate a massive advertiser boycott against X, leading to significant financial losses for the platform.
According to the lawsuit, X’s ad revenue plummeted as 18 GARM members stopped advertising on the platform, while dozens of others significantly reduced their spending. This boycott, X alleges, has caused the platform billions of dollars in lost revenue.
In a statement, GARM acknowledged that the lawsuit had become a significant distraction and had “significantly drained its resources and finances.”
The organization’s decision to close, while a victory for Musk and X, is seen as a potential setback for brand safety advocates who relied on GARM’s leadership in promoting ethical advertising practices.
