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Continuity Marketing December 16, 2024 12 mins read

Part 1: “Free Trial” Scams and The Main Operator Behind Them

Continuity Marketing ı By Jeff Watterson

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AG

Merchant Services:  Merchant Services, or better known as credit card processing is the handling of electronic payment transactions for merchants. Merchant processing activities involve obtaining sales information from the merchant, receiving authorization for the transaction, collecting funds from the bank which issued the credit card, and sending payment to the merchant.

Merchant:  the person that is behind the business and signs on the Visa/Mastercard merchant account to get a unique MID.

MID:  A merchant identification number (MID) is a unique number assigned to a merchant account to identify it throughout the course of processing activities.

When merchants process credit-card transactions over a computer network, those networks are interconnected with a credit card front-end processing center and a back-end settlement network via a network gateway. The merchant account comprises a merchant identification number (MID), one or more terminal identification numbers (TID), and a gateway identification number (GID).

In particular, the MID uniquely identifies the merchant, while the TID specifies a particular profit center, location or facility from which credit-card transactions are being processed. The GID identifies the particular network gateway through which credit card transactions from the merchant will be routed (to the front-end processing center and back-end settlement network). The MID specifies the merchant, but all of the identifiers taken together will confirm each facet of the transaction for greater security.

Advertiser:  typically the UBO that profits from all of the individual signers on merchant accounts.   The advertiser controls how the "free trial" is advertised and orchestrates the entire process.   Advertisers of "free trials" are often referred to as "free trial advertiser."

Affiliate Marketer: an individual that is contracted to advertise the free trial offer the advertiser has.   Affiliate marketers have been sued countless times by the Federal Trade Commission.

Offer: this is the "free trial" product that the advertiser is utilizing affiliate marketers to advertise to consumers. Behind the "free trial" offers these days are often dozens of unique MIDs that are used to keep chargebacks below the 100 hard count number to avoid fraud detection radars at Visa/Mastercard.

Cloaking (notably Facebook and Google cloaking):  due to the heavy restrictions on Facebook and Google that disallows most free trial offers in the health and beuaty industry, affiliate marketers utilize cloaking to falsely misreprent the offer being promoted, therefore making it through compliance checks at Facebook and Google.

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Jeff Watterson

Jeff Watterson is a journalist that focuses on politics, investigative journalism, and technology news. When Jeff is not writing, which is his hobby, he enjoys fishing and hunting.

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