Amazon has very specific rules against posting reviews in exchange for “compensation of any kind, (including free or discounted products) or on behalf of anyone else.”
Despite the rules and Amazon’s review process, there has been a marked increase in fake review scams. Fake reviews have been a problem for Amazon for years, but it has gotten more out-of-control.
With the increase in online shopping during the COVID-19 pandemic, the problem has been compounded.
Top UK reviewers involved in fake five-star reviews
The FT reported in May, that Fakespot, a company that analyzes potential rating fraud was claiming that 58% of products sold on the Amazon UK site appeared to have fake reviews.
“The scale of this fraud is amazing,” Fakespot CEO Saoud Khalifah commented that, “Amazon UK has a much higher percentage of fake reviews than the other platforms.”
Amazon’s UK top reviewers appear to have engaged in fraud. They were leaving thousands of five-star ratings in exchange for money or free products.
[/subscribe_to_unlock_form]
